Strategic Business Partner (Marketing Performance Manager)

About Firm Performance

Firm Performance is a strategic consulting firm helping law firms grow profitably by optimizing marketing and operational systems. Founded by legal marketing veteran Peter Webb, we focus on measurable outcomes, vendor accountability, and sustainable growth strategies. Learn more at firmperformance.com.

Role Summary

The Strategic Business Partner will serve as a performance-focused marketing advisor to law firm clients. This role is not executional—instead, it emphasizes vendor oversight, data-driven decision-making, and strategic coaching. Success is measured by improved client ROI, vendor accountability, and actionable insights that drive firm growth.

Key Responsibilities & Measurable Outcomes

1. Vendor Collaboration & Performance Management 

• Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
• Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
• Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
• Benchmark vendor performance quarterly against industry standards and internal best practices.

2. Client Education & Strategic Guidance

• Conduct monthly strategy calls with each client to review performance and guide decision-making.
• Coach clients on evaluating vendor effectiveness and marketing ROI.
• Identify operational gaps (e.g., intake, tracking) and collaborate with internal consultants to resolve them within 30 days.

3. Marketing Metrics & Client Reporting

• Deliver bi-weekly performance reports that connect marketing spend to client growth metrics.
• Interpret and communicate marketing data to clients in clear, actionable terms.
• Recommend budget reallocations or strategy shifts based on performance trends at least once per quarter per client.

4. Internal Collaboration

• Align with internal teams (operations, leadership) to ensure marketing efforts support scalable growth.
• Participate in weekly team syncs to share insights and coordinate cross-functional strategies.

Qualifications

Required

• 5+ years in marketing strategy, client account management, or vendor oversight.
• Proven experience managing PPC, SEO, and digital marketing performance.
• Strong analytical skills with fluency in CPL, CPC, CPA, and ROAS.
• Excellent communication and client advisory skills.
• Ability to hold vendors accountable using data and business logic.

Preferred

• Experience in legal marketing or consulting for law firms.
• Familiarity with CRM systems, lead tracking, and intake workflows.
• Ability to work cross-functionally with marketing, operations, and client success teams.

Success Metrics

• Client satisfaction scores of 90%+ on quarterly surveys.
• Vendor performance improvements within 60 days of intervention.
• Client ROI visibility increased through consistent reporting and education.
• Retention of client accounts for 12+ months due to strategic impact.

Why Join Firm Performance?

• Work with a high-performing team led by a legal marketing expert.
• Focus on strategic impact—not executional tasks.
• Help law firms grow profitably with clarity and accountability.
• Enjoy flexible work arrangements and high-impact consulting.

How to Apply

Submit your resume and a cover letter detailing your experience in vendor accountability, performance reporting, and strategic client advising. Highlight how you've influenced outcomes without direct campaign execution. This is a remote position. Candidates from all U.S. locations are encouraged to apply.